A target audience is the intended group of people that is marketed to for a specific niche of business. The purpose of a target audience is for businesses to know which types of people to market their products and services too. For example, a business who’s main niche is babysitting services may have the target market of single moms in their 30’s to 40’s who have a full time job and is in need of child care.
Surveying older customers and clients is beneficial in finding out information that can lead you to discovering your target audience. By asking specific questions to each of your customers you will start to see a trend in answers that show specific patterns, such as your customers being all female or male, certain similar age, ethnicity, location, and the like. This will be a single questionnaire either as an email or form that you hand to your customers that they can fill out and hand back to you.
You may also ask them about their personality type, family life, job function, employer, income level, needs, pain points, and challenges. Most importantly, you will want to ask them what they bought from you, when and where they bought it from or learned about buying it from.
It is also important to set a deadline for your customers surveys. About 2 weeks is long enough to give someone the time to answer all of these questions. You’ll want to reach out to them every few days to keep them on track and to remind them of filling out your survey. Once you receive your answers you’ll want to look at and compare the answers. What gender makes up most of your customers/clients, where are they located, etc. Finally, you can then take your results and define your audience. When you market your brand you’ll want to highlight these findings.