The most effective way to prospect on social media is to reach out to your customers and be direct with them when it comes to your product or service. The way to do this is to follow the 80/20 rule when it comes to social media posting. That is 80% value posts and 20% business posts. Value posts are not business posts. Instead they are empowering and provide some type of value to your audience. For example, this might look like an image of a popular motivating quote. Business posts are directly about your product, service, and company. There are 5 type of posts that follow the 80/20 rule. These are Business Lite Posts, Gratitude Results Posts, Recognition Posts, Casual mentions of your Product or business, and Direct Promotional Posts.
Business Light Posts are posts that show your growth and credibility. These posts are considered as Value posts and are not meant to provide an end result of someone making a sale. Don’t market your logo, or product/service in these posts. For example, this might be a photo of you shaking hands with a popular image in your niche. It is important to network, go to specific business events, and build your name within the community of your niche, as well as meet new people in your niche and learn from them, so you can show your customers the opportunities and experience you have within your niche. This shows credibility.
Gratitude Posts are posts look like stories or photos of a grateful moment you have within your business or life that is related to your product/service. For example, if you have a business selling a course that teaches stay at home moms how to make a reliable financial income, you (as a single mom) might show a photo of you in a high scale home, holding your baby. You would talk about how grateful you are of the opportunity you had to learn about this specific product or service, and how it has transformed your life. Do not put a link to your website or a call to action button in this post. This post is supposed to create curiosity for the viewer, so they can compare your experience with theirs and decide if what they want is what you are proving to them.
Recognition Posts are posts publicly congratulates a customer of yours. For example, I may post on Facebook “Congratulations Jenny for passing the _______________________ online training!”. Note that when you tag people in a post, make sure to post what you are going to say on their wall. This makes it so their friends list can see your post and get curious about what it is Jenny has accomplished, or what service/product you provide.
Casuals Mentions of Your Product or Business is when you “pepper” or “sprinkle” in your product or service into posts that are not for the purpose of making a sale. For example, I might do a live that teaches people how to do their hair a certain way, and while using the tools that I am using such as hair ties, or a curling iron, I might say something like “If you want your hair to have the same curls my hair has, I just came out with this new curling spray that is useful when curling your hair. You can buy it from this link.” You would then continue on with your hair tutorial.
Direct Promotional Posts are also known as a “Power Posts”. This is the post that we want to try and avoid in all the other types of posts, and that is directly selling your product or service. These posts should only be marketed 1 time a week. While you have 10 posts that spark curiosity, and 4 posts that are casual mentions of your product or service. This totals up to 15 posts per week, which is a good goal to have in establishing relationships with your audience.