Job Description: Marketing Assistant

MARKETING ASSISTANT

eWide Technology Solutions, Inc. (eWide Tech) is looking for a full-time Marketing Assistant to join our team. The person in this role will be working under the direction of our Founder/CEO to help position the company for growth through effective marketing.

We seek an experienced individual with a great work ethic, high integrity, and a positive attitude who wants a career in marketing and a chance for growth within a technology company. This position will play a crucial role in assisting the CEO/CMO with executing our marketing plan. This person must be dependable, proactive, and have meticulous attention to detail.

POSITION OVERVIEW:

This position is ONSITE in West Brookfield, MA.

  • Create and manage marketing campaigns.
  • Build email marketing workflows and automation using our software tools.
  • Create/Write/Edit/Proofread company brochures, flyers, website pages, articles, presentations, and other documents.
  • Edit/create/distribute video content.
  • Ensure newsletters, mailers, and other marketing communications are distributed in a timely manner.
  • Help organize and coordinate events such as conferences, webinars, and trade shows.
  • Execute and analyze digital marketing campaigns in Google and various social media platforms.
  • Website page content updates and design of landing pages.
  • Create/add/edit e-commerce products and pages.
  • Lead generation – able to maximize lead generation strategies for multiple product lines to ensure qualified leads steadily grow.
  • Communications – This person should be an impressive and creative writer who can tackle various audiences.
  • Analyze and implement keywords using SEO/SEM techniques.
  • Develop, execute, and manage quality marketing campaigns.
  • Develop and implement link and traffic-building strategies.
  • Create reports with metrics to report return on investment and various KPIs
  • Registers attendees for webinars, training sessions, workshops, eLearning, and other events
  • Perform research and support planned market research initiatives
  • Develop and maintain the content calendar across all media
  • Assist in data mining and analysis to support corporate strategic objectives
  • Interacts and collaborates with customers, vendors, and co-workers via email, telephone, in-person, and video conference tools.
  • Participate in client meetings, events, tradeshows, and conferences
  • Maintains, configures, and updates CRM, landing pages, eCommerce products, training curricula, documents, spreadsheets, lists, portals, LMS tools, plugins, websites, and other software tools and platforms.
  • Sees assigned projects through to completion and takes charge of projects when necessary
  • Performs other duties as required
  • Provides input, feedback, and advice 
  • Will travel locally to run errands, assist with events, and attend meetings
  • May travel outside of the local area to assist with events

EDUCATION/EXPERIENCE/KNOWLEDGE/SKILLS QUALIFICATIONS:

  • The right person for this role will be a highly skilled writer able to create impactful and creative communication pieces.
  • Social media content and campaign development and implementation experience are a must.
  • Excellent proficiency in Office 365 applications
  • Customer service oriented and manages related tasks exceptionally
  • Solid knowledge of traditional and digital marketing, content marketing, social media marketing, and SEO techniques.
  • At least three (3) years of business-to-business marketing experience is a plus
  • Ability to work independently and collaboratively
  • Experience in advertising and PR, a plus, but not necessary
  • Experience with global markets is a plus
  • 1 -2 Years of working knowledge of WordPress, themes, and plugins a plus
  • Strong organizational skills
  • A top performer who is reliable, honest, and trustworthy is ideal for this role.
  • In this role, the individual must have a professional demeanor and positive outlook.
  • Looking to be part of a small, growing company.
  • Must have a driver’s license and a car
  • Must live within a short driving commute to West Brookfield and Sturbridge, MA


Salary: $20 – $23 an hour (based on experience)

Hours: 40 hours a week

Interviews will be performed in person. 

We are NOT accepting candidates from recruiting agencies. We are not sponsoring any visas at this time. 

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